A great post from Kristen Lamb’s view on Abercrombie & Fitch. I haven’t bought any A&F stuff for years. Although I used to like them, I noticed it is not creative. Rather, it recycles all the same style and use the beautiful people for marketing. Indeed, the company brands its reputation and identity in the market very well, but is it ethical?
I wasn’t going to blog at all this week. Have been taking a break and refueling. But when I came in from being away for a week, one of the first articles I saw was regarding Abercrombie & Fitch CEO Michael Jeffries’ “marketing campaign” for the preppy clothing line (quoted in the meme above).
Jeffries isbeing hailed by some marketing experts as a brilliant visionary, but I wonder how he would be perceived if he was excluding people of color or sexual orientation. What would people think if he only wanted “white kids” or “straight people” wearing his clothing line?
Don’t get me wrong, A&F has the right to define their demographic, but we as consumers have a right not to buy clothes from such an uncreative designer that has such a warped vision of beauty and a skewed sense that Skinny=Popular & Cool. Even Perez Hilton weighed…
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Branding is important for every business. I agree with the blogger that the way you dress and communicate can give people impression to people.
A good blog post about why many business still feel fear, uncertain, and doubt on using social media. Different from any other forms of marketing, social media marketing requires a long term to see the result. However, many SME businesses do not have enough budget for this and they want to see the result immediately. This leads to the concern on using social media for business.
Social Marketing FUD – Fear, Uncertainty, Doubt. Are you one of millions that still suffer from social marketing FUD. It is no wonder. In the past couple of weeks my social practice has led me to meetings with retail store operators, FMCG (fast moving consumer goods) brands, an insurance company, a media company, and a shoe brand. All these meeting proved that so many are still very confused about social media. While this is just a mere sampling, it proves to me there is still a strong problem.
And why is there such a social FUD problem? Let’s start by looking at the people running social endeavors at companies, agencies, and independent practices. How many of them actually do brand, industry, and target market research? How many can produce a creative brief? And how many set a strategy that includes messaging strategy, content strategy, social channel plan, content distribution and…
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Book cover design is important. When marketing team wants to push the products into market with better attention, lots of times lead to unexpected effect. This book review is a good example.
I love how the blogger makes the comparison to people on streets and angry workplace staff. However, I believe this happens in big cities. I live in Hong Kong and I do not make any eye contact with random people on street. And my reason is the same as the blogger – avoid eye contact with the crazies, the self-talkers, and even good-looking people because you don’t know what they want.
When you walk the streets of New York you should avoid eye contact with all people. Avoid eye contact with the crazies, the self-talkers, and even the handsome model types for those will turn on you faster than women can line up for a Prada sample sale or they can rush into a Filene’s Basement running of the brides sale. There are a lot of angry people walking the streets of New York. Mind you it is not that there are more angry people in New York. Did you see the study that said the happiest tweets come from Times Square in New York City? I am absolutely convinced that there are angrier populations throughout the United States such as Longview, Texas or Rockford, Illinois. Even our politicians pay heed to the anger. Congressman, Bernie Sanders made headline news last year, when he stated that the American people are…
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